Gaining followers through dishonesty

So as I was listening to the latest Sound of Sanity podcast, I was wondering, what was the point of attacks on Doug Wilson and Tim Bayly, two of the most anti-feminist guys I know? It really doesn't make a lot of sense if you think of the topic in terms of fighting feminism.

But it isn't about the issue at all. It is about drawing followers to yourself, and one way to do that is to peel away followers from others and/or present yourself as the "true" representative of the Christian view of sexuality to gain disaffected "red pilled" men as followers.

And that is really pathetic when you're not even drawing people to you as a person, but to your anonymous avatar online.