Yahoo created quite a bit of interest when they announced they were buying Tumblr. Yahoo has tried to get into the social media game before, with the aborted Yahoo 360 effort, but that fizzled quickly and was never a serious threat to the supremacy of MySpace (which has since declined) and Facebook. Tumblr is a popular service, especially with Millennials, so Yahoo is obviously hoping that this will launch them back into the top tier with Facebook and Google.
Observations on Yahoo buying Tumblr
Observations on Yahoo buying Tumblr
Observations on Yahoo buying Tumblr
Yahoo created quite a bit of interest when they announced they were buying Tumblr. Yahoo has tried to get into the social media game before, with the aborted Yahoo 360 effort, but that fizzled quickly and was never a serious threat to the supremacy of MySpace (which has since declined) and Facebook. Tumblr is a popular service, especially with Millennials, so Yahoo is obviously hoping that this will launch them back into the top tier with Facebook and Google.